The Many Shades of Hermès Pink
Learn more about the most popular Hermès pink hues.
The Economics of Hermès Colors
Throughout its history, Hermès has developed over 250 unique colors. Each color is tied to a specific year and season and reflects the trends at the time of its inception. The first Hermès bags were produced in five shades: Noir, Rouge H, Etoupe, Gold, and Orange H. Soon, Blanc, Etain, Rouge Casaque, Craie, and Blue Nuit, were added to the classic core shades, and are consistently manufactured year after year.
Specific colors are selected to complement certain Hermès bag styles and material combinations. Some of these combinations are more coveted by collectors than others and therefore hold more value on the secondary market. Production for certain colors can be halted (“rested”) for an allotted amount of time or discontinued (“retired”) altogether.
Key Takeaways Hermès Pink Bags
| Category | Details |
|---|---|
| Origin | Hermès has produced more than 250 colors since the 1920s, with pinks becoming a signature family of hues across Kelly, Birkin, and Mini Kelly models. |
| Signature Shades | 5P Bubblegum, Rose Sakura, Mauve Sylvestre, Rose Azalée, Rose Confetti, Rose d’Été, Mauve Pale, and Rose Darling. |
| Rarity | Pastel pinks like Rose Sakura and 5P are among the rarest and most difficult to source; many are rested or retired between production runs. |
| Market Popularity | Lighter pastel pinks consistently outperform other color families, with record-setting auction results for 5P and Rose Sakura bags. |
| Auction Highlights | 5P Mini Kelly sold for $61,000 (2025); Rose Sakura Kelly Doll achieved CHF 95,250 (2025); Bubblegum Ostrich Mini Kelly sold for $85,000 (2022). |
| Collector Appeal | Hermès pinks are highly sought for their femininity, rarity, and seasonal exclusivity—Sotheby’s has sold nearly $10 million in pink bags since 2021. |
Hermès Pink
Among Hermès’ iconic neutrals and signature orange, Hermès pinks remains one of the most collectible and high-performing color families on the secondary market. From delicate pastels like Rose Sakura and Mauve Sylvestre to vibrant tones such as Rose Scheherazade, Hermès pinks appeal to both seasoned collectors and first-time buyers alike.
Sotheby’s has sold nearly $10 million in Hermès pink bags since 2021, underscoring both the enduring popularity and investment strength of these hues. The lightest shades—especially Rose Sakura, 5P, and Mauve Pale—regularly achieve record auction results and maintain strong resale premiums relative to retail.
In 2025, a 5P Bubblegum Mini Kelly achieved $61,000, setting a new record for the most expensive leather Mini Kelly ever sold at Sotheby’s. Similarly, a Rose Sakura Kelly Doll Quelle Idole reached 95,250 CHF, reaffirming the demand for pastel tones and limited-edition craftsmanship.
Rose Sakura
Rose Sakura is a delicate, natural baby pink inspired by the cherry blossoms of Japan’s iconic Sakura tree. One of Hermès’ most sought-after pinks, Rose Sakura is celebrated for its soft, feminine tone and limited production, making it a favorite among collectors. This Rose Sakura Birkin 25 in Swift leather with a 2021 date stamp, sold for over $65,000 (504,000 HKD) in April 2022. This impressive result reflects the strong demand for this rare hue.
Further highlighting Rose Sakura’s allure, the most expensive Hermès Kelly Doll ever sold at auction is this Limited Edition Rose Sakura and Chocolat Gulliver Quelle Idole, which sold for 95,250 CHF in May 2025. This exceptional piece, crafted in supple Gulliver leather with a tonal Rose Sakura interior, marked the first time Sotheby’s has offered a Kelly Doll in this coveted color. The unprecedented result was driven not only by the rarity of the Kelly Doll but also by the inclusion of Rose Sakura, a color synonymous with refinement, exclusivity, and collector prestige.
5P
Similar to the iconic Hermès Orange, “5P” is considered to be the Hermès standard true pink and is also known as "perfect pink". It is one of the most sought-after pinks and usually made in Epsom leather, occasionally Chevre leather but more often seen on exotic skins. A 5P Mini Kelly in Epsom leather, stamped with a 2021 date mark, fetched just over $61,000 or €57,150 in March 2025. This record-breaking sale marks it as the most expensive leather Mini Kelly ever sold at Sotheby’s.
L4 Bubblegum Pink
The new Ostrich-exclusive shade, L4 Bubblegum Pink, is a near match to 5P and is one of the most sought-after shades of Ostrich on the secondary market. L4 Bubblegum Pink is also referred to has Barbie Pink. Fuschia Ostrich was popular for some time but examples in excellent condition are very hard to come by. Some recent Ostrich bags have been produced in Fuschia and display the shade brilliantly. Terre Cuite has held its popularity quite well since its release and continues to be one of the most valuable shades for Ostrich bags.
Mauve Sylvestre
Mauve Sylvestre, a cool pastel pink with a hint of lilac, was developed to resemble a woodland wildflower of the same name. Mauve Sylvestre first appeared in 2019 and is a soft, muted pink with lavender undertones. A Mauve Sylvestre Mini Kelly in Epsom leather, stamped with a 2023 date mark, achieved a price of €40,640 or $43,970 in March 2025. This sale makes it the fifth most expensive leather Mini Kelly ever sold at Sotheby’s.
Rose Confetti
Rose Confetti was introduced in 2014 and is one of the best-performing shades on the secondary market. The question of whether this color is a true pink or leans on the peachy side is highly debated among Hermès enthusiasts.
Rose Azalee
Rose Azalee, inspired by the Azalea flower, is a warm pink with coral undertones and known to be one of the rarest pinks.
Rose D'Eté
Hermès Rose D'Eté translates to “Summer Rose,”. Rose d’Ete is a light, sunny pink with coral undertones.
Mauve Pale
Mauve Pale is the newest addition to the Hermès pink collection and is lighter than Mauve Sylvestre. Mauve Pale is a revival shade from the early 2000s that was originally produced for a limited edition of pastel bags in a unique leather called Box Nepal. Extremely rare today, the bags produced in this leather included Sellier Birkin 25, Kelly 25, several clutches, and the Constance 18. Mauve Pale is a very light, almost pastel pink with a slight hint of lavender released in 2022.
Rose Darling M7
Rose Darling is a brand new pale pink introduced in 2024 that has the potential to be another top Hermès pink. This pastel pink is light like Mauve Pale but has a more true pink tone with no lavender undertone.
Vibrant Hermès Pinks
Hermès also has a number of vibrant pink hues including framboise, magnolia, rose pourpre, rose shocking, rose mexico and rose extreme. In general the bright pink colors are less popular with Hermès collectors. The newest bright pink, Rose Pop, closely resembles Pantone's 2023 color of the year, Viva Magenta.
The most popular bright pink from Hermès is exclusively available for alligator and crocodile bags. Rose Scheherazade is deep jewel tone pink with fuchsia undertones.
FAQs About Hermès Pink Bags
Which Hermès pinks are most popular with collectors?
Rose Sakura, 5P Bubblegum, and Mauve Sylvestre consistently rank among the top-performing Hermès pinks. These shades combine rarity with a soft, feminine appeal that transcends seasonal trends.
Why are Hermès pink bags so valuable?
Hermès pinks are produced in limited quantities and often rested for several years before reappearing. Their scarcity, coupled with high global demand, means pastel pinks—especially on Mini Kelly or exotic skins—command significant premiums on the secondary market.
What is the rarest Hermès pink color?
Rose d’Été and early-2000s Mauve Pale bags are among the rarest. Both were released in small quantities and have become nearly impossible to source in pristine condition, particularly in smaller sizes like the Mini Kelly 20.
Do Hermès pink bags hold their value?
Yes. Data from Sotheby’s auctions show that Hermès pink bags not only retain but often appreciate in value, with light pastel shades leading resale performance and driving nearly $10 million in sales since 2021.
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